Bringing Connection and Comfort Through Japanese Cuisine,Delivering Happiness to Our Customers and Teammates — Shizuyuki Aso, Watami Food Service Singapore Pte. Ltd. Managing Director

TBringing the Charm of Japanese Cuisine to Singapore

Q：What kind of role did your company aim to fulfill when you started your journey in Singapore?

Watami embarked on its journey in Singapore with a desire to deliver authentic Japanese food culture and warm omotenashi hospitality to a wider audience. In a country where diverse culinary traditions harmoniously coexist, our goal has always been to build restaurants that are genuinely cherished by the local community through authentic flavors and heartfelt service.

Driven by our foundational principles, contributing to local economic development and crafting dining spaces that bring genuine joy to surrounding neighborhoods, we continue to actively cultivate local business partnerships to expand our store footprint across the region.

Casual and Diverse Japanese Dining

Q：What is the underlying philosophy or commitment that drives your work every day?

Our core strength lies in offering a wide variety of Japanese dishes at accessible, casual prices. While carefully preserving traditional Japanese flavors, we tailor our menus to align with local preferences and modern lifestyles, ensuring that guests across all generations can find dishes they love.

Beyond food quality, we strive to create store environments where heartfelt hospitality generates smiles and happiness for both our guests and our dedicated staff. Through this approach, we proudly introduce the Japanese “Ishokuya” concept overseas—a casual dining-bar style where rich, satisfying meals are enjoyed alongside drinks.

Growing Alongside Singapore

Q：How do you envision growing alongside Singapore, and in what ways do you hope to keep contributing to the nation?

To remain an enduringly beloved brand in Singapore, we will continue proposing fresh ways to enjoy Japanese cuisine while adapting to changing consumer trends. In addition to expanding our restaurant locations, we place great importance on talent development and deepening local community ties, aiming to contribute meaningfully to Singapore’s broader food culture and F&B industry.

Guided by our commitment to local economic contribution and community-focused store creation, we will actively forge new partnerships to extend our reach and share the warmth of Japanese dining with even more guests.

A City Where Diverse Cultures Coexist

Q：What elements of Singapore’s culture or urban lifestyle do you find truly wonderful and inspiring?

What fascinates me most about Singapore is its multicultural and multi-ethnic fabric, where people live side by side with profound mutual respect. It is an extraordinary environment where one can daily experience a rich variety of global cuisines, perspectives, and values right at their doorstep.

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Interviewee Profile

　

■ Watami Food Service Singapore Pte. Ltd.

◉Operating Japanese dining restaurants across Singapore. The company delivers enjoyable dining experiences through authentic Japanese culinary culture and warm omotenashi (hospitality), continuously tailoring menu offerings to local preferences. 🏢Address：116 Lavender Street, Pek Chuan Bld #04-14, S338730 📞Phone：6336 7686 📩E-mail：enquiries@watami.com.sg 🌐Website 📱Instagram：＠watami.sg 📱Facebook：＠watami.sg

　

　

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