Soaring Together ―  Spreading Our Wings Toward the Future Alongside the People of Singapore－MARUYAMA RINA（Japan Airlines Co., Ltd. Singapore Branch, Manager Passenger Sales & Marketing）

A Bridge Across the Skies Since 1958

Q：What kind of role did your company aim to fulfill when you started your journey in Singapore?

The historic connection between JAL and Singapore dates back to 1958, when our aircraft first linked the two nations via a route spanning Hong Kong and Bangkok. For nearly 70 years since that milestone, we have worked to foster the vibrant flow of people, goods, and commerce between Japan and Singapore, expanding Japan’s presence in international aviation with an unwavering commitment to a safety-first mindset. Delivering our signature service—steeped in the genuine spirit of Japanese hospitality, or “omotenashi”—from those early days to the present is a privilege made possible entirely by the warm, enduring support of the Singaporean community.

Cultivating Genuine Connections in a Dynamic Metropolis

Q：What core beliefs, commitments, and passions do you value most in your daily operations?

At our Singapore branch, our team brings our corporate mission to life every single day through the practical application of the “JAL Philosophy”. We view it as our core purpose to prioritize absolute safety and peace of mind, while sincerely listening to the unique needs of every traveler to offer truly heartfelt service.Singapore is a magnificent city where a myriad of cultures and values dynamically intersect. Recognizing this, we place great importance on remaining flexible and adaptable, ensuring our service always respects and harmonizes with local nuances. Through every flight and interaction, we aim to elevate the JAL brand, contribute meaningfully to the local community, and weave these invaluable human connections deep into the future.

Empowering Lives as the World’s Most Loved Airline

Q： How do you envision growing alongside Singapore, and in what ways do you hope to keep contributing to the nation?

As we look to the horizon, JAL remains fully committed to supporting the businesses, ambitions, and daily lives of everyone taking on new challenges here by offering an exceptional, comfortable journey in the air. Simultaneously, we are eager to continue introducing the deeper, undiscovered charms of Japan to our friends in Singapore, fostering an even more vibrant cultural and economic exchange between our two countries. Guided by our newly launched brand slogan in 2026, “Soaring Together,” the JAL Group will continue bridging our nations with an uncompromising focus on safety. By walking closely alongside our customers through every chapter of their lives, we will continuously challenge ourselves to remain the world’s most chosen and deeply loved airline.

The Beautiful Balance of Diversity and Modernity

Q：What elements of Singapore’s culture or urban lifestyle do you find truly wonderful and inspiring?

What makes daily life in Singapore so exhilarating is the seamless way you encounter diverse perspectives and rich culinary traditions at every turn. It is a world-class global metropolis, yet the moment you step into a quiet side street, you find modern life beautifully harmonizing with timeless heritage. For me, this exquisite balance between forward-thinking innovation and preserved tradition is the true, captivating charm of the city.

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Interviewee Profile

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■ Japan Airlines Co., Ltd. Singapore Branch

◉Operation of international scheduled and non-scheduled air transport services, aircraft utilization business, and all related aviation enterprise operations. 🏢Address：Singapore Changi Airport Passenger Terminal 1 #04-48 S819642 🕚Opening Hours：8:00-18:00 📅Closed Days：none 📞Phone：800 811 0768（Japanese）、3106 4823（English・Chinese） 🌐Website 📱Instagram 📱Facebook 📲X

　

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