No Rice, No Life!Brightening your table with delicious rice.－Yuichi Sato (TAWARAYA Managing Director)

Delivering Delicious Rice Filled with Passion!

Q：What kind of role did your company aim to fulfill when you started your journey in Singapore?

Our journey began with a simple vision”to bring freshly polished, delicious Japanese rice and carefully selected products directly to dining tables in Singapore.” Our mission is to act as a bridge, sharing the deep passion of local farmers and the rich food culture of Japan. By bringing joy to everyday meals and connecting farmers directly with consumers, we hope to support and revitalize Japanese agriculture.

Bringing You Carefully Grown Rice at Its Absolute Best

Q：Bringing You Carefully Grown Rice at Its Absolute Best

Our core strength lies in unlocking the true potential and exceptional flavor of Japanese rice. To ensure this, we are deeply committed to milling our rice locally right here in Singapore. Each grain is lovingly cultivated by trusted, passionate farmers in premier regions like Hokkaido and Niigata, carefully selected by our certified Rice Tasting Experts. We deliver the farmers’ dedication and premium taste to homes and restaurants at the peak of freshness.

Beyond Premium Rice: Expanding to Sake and Additive-Free Condiments

Q：How do you envision growing alongside Singapore, and in what ways do you hope to keep contributing to the nation?

Looking ahead, we will continue to serve as a strong bridge between our two nations. Alongside the passion of Japanese producers, we will offer not only our signature locally-milled rice, but also curated premium sake and safe, additive-free condiments.In Singapore, where diverse food cultures intersect, we hope to contribute to people’s health, well-being, and quality of life by consistently bringing “authentic Japanese flavors” to everyday tables. Furthermore, building on our presence in Hong Kong, Taiwan, Vietnam, New Zealand, the US, and London, we aim to export delicious Japanese rice to even more countries, enriching global dining experiences and spreading the joy of Japanese cuisine.

What I Love About Singapore!

Q：What elements of Singapore’s culture or urban lifestyle do you find truly wonderful and inspiring?

What I love most about Singapore is how various culinary traditions blend together to create such a wonderfully diverse food scene. It’s a city filled with food lovers who embrace new tastes and genuine, authentic flavors with open arms. That culinary curiosity is just wonderful.

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Interviewee Profile

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■TAWARAYA

◉We import brown rice directly from Japanese farmers and polish it locally in Singapore to deliver it at peak freshness. We also offer a carefully curated selection of premium sake and safe, additive-free condiments, bringing authentic Japanese flavors straight to local homes and restaurants.   📩E-mail：info@tawaraya.com.sg 🌐Website 📲Instagram ＠tawaraya.sg 📲Facebook ＠tawaraya.sg

　

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